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January 25, 2005

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shawn

What do yu know about the simulated diamonds sold by Diamond Nexus Labs in Wisconsin?

I hear they look closely to diamonds and are much cheaper.

Thanks for your response in advance.

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Denny's Response

The stones sold by the Diamond Nexus Labs are cubic zirconia with a lot of marketing hype. Since most of the “testimonials” and “reviews” of this product seem to be written by the company, it is difficult to sort out the facts from fiction. The bottom line is that cut and polished cubic zirconia can be purchased for about $10 a carat or less. What shoppers are willing to pay for the marketing hype is where the company makes its money. There is nothing wrong with using cubic zirconia in jewelry if the buyer knows it and pays the appropriate price. Just do not expect a cubic zirconia product to be something better or different than what it really is, cubic zirconia.

TAMARA KEM

I HAVE MORAL ISSUES WITH THE WHOLE DIAMOND INDUSTRY, NOT TO SAY THAT I DONT HAVE DIAMONDS, I DO HAVE SEVERAL THAT WERE PASSED DOWN THRU MY FAMILY. MY HUSBAND AND I ARE GOING TO PURCHASE A NEW WEDDING SET ANI WAS HOPING THAT YOU MIGHT DIRECT ME IN THE RIGHT DIRECTION OF THE BEST SUBSTITUTE FOR A DIAMOND.

Denny's Response
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Diamond rings are certainly not for everyone. It is only tradition, not a law, that an engagement ring has a diamond. Many couples have metal bands; others use precious or semi-precious gemstones instead of diamonds. The choice is yours and there are endless options open to you.

I would be interested in knowing what your moral issues are with the whole diamond industry since I am part of that industry. The diamond industry is the source of income for hundreds of thousands of families in underdeveloped countries around the world. The current economic downturn has already cost tens of thousands of jobs in the mining and polishing part of the industry in countries where there is little other work to be had. While there have been abuses of the diamond industry (as with gold, silver, oil, lumber and just about every other commodity), consumers who stop buying diamonds because of events twenty years ago forget the lives they are impacting today.

I'm a newbie and appreciate all the information I can get. Thanks.

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